10 Ways an Online Course Transforms Your Business

Online courses present an opportunity for brilliant people like you to not only grow your brand and business but to elevate the world with your knowledge and ideas.

“Launching an online course has increased my income and transformed my business in ways I’d never imagined.” I’ve been sharing a peek into the transformational experience of my client Alexandra when she started creating online courses during the pandemic. You can read the first two parts of the case study at the links below. Pt … Read more

How to Launch a New Online Course in 3 Weeks

How to Launch a New Online Course in 3 Weeks

In this post, I’ll continue the case study about my client, Alexandra, to show you how we launched a new online course in just three weeks without tech headaches, time-consuming production, a fancy sales funnel, or a course website.

When we last left Alexandra’s story, she’d lost half of her income due to COVID, so we decided she’d launch a course for stage performers.

That’s when I stunned her, saying we’d launch the course in three weeks.

Alexandra looked at me in disbelief. “But how am I going to record all of the videos in that time? Don’t I need to set up some kind of course website? I keep hearing I need a sales funnel, too.”

I reassured her, “You’re not going to do any of that. We’ll use my Lean Launch Method to sell your course quickly and easily with as little cost and risk as possible.”

“How do I do that?” she asked.

“You don’t need to create any videos because you’ll teach the course as a live pilot via Zoom the first time. You have six modules. That’s six weekly calls.”

Her look of disbelief softened a little.

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Here’s the path to new growth in your business

Let's take a closer look at each of these four outcomes; pay attention to whether any feel familiar with your situation right now.

What is the difference between businesses that enjoy significant new growth and those that flatline or fizzle out despite their best efforts?

I’ll answer that question in today’s email. If you’re feeling stuck and uncertain about how to grow your business, then what I have to share is for you.

In my previous post, I shared how businesses are going through a critical inflection point brought on by uncertain shifts taking place as we begin to emerge from the pandemic.

After an inflection point, a business will follow one of four paths.

1. Blow Up Your Business
2. Slowly Lose Ground
3. Burn Out
4. Unlock New Growth

Which path does it feel like you are on right now?

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Are you prepared for the post-pandemic changes affecting your business?

Are you prepared for the post-pandemic changes affecting your business?

I don’t know about you, but I started 2020 with big plans for my life and business. Of course, we all know what happened next.

While it is tempting to look at the last sixteen months as a period of limbo, the pandemic has allowed us to pause to take stock of what is working, what could be better, and what is no longer serving us.

As a result, re-evaluation and revolution have taken place in politics, social justice, business, and more.

This period of change is an inflection point for business owners, whether they are directly feeling the effects right now or not. Buyers’ needs are shifting. The way we do business is evolving at breakneck speed. What worked yesterday won’t work tomorrow.

Look no further than an online search for “pandemic business inflection point” to see how much this is a present concern for business owners.

While decisions made during inflection points can make or break a business, it’s also a time of immense opportunity.

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The ego trap that can sink your business

They’ve kept me from putting myself out there more times than I’d like to admit. I’m willing to bet it’s the same for you. We can’t let this happen.

“What if I publish content and only hear crickets?”

“What if nobody comments on my post?”

“What if nobody listens to my podcast?”

Have any of these questions ever held you back?

They’ve kept me from putting myself out there more times than I’d like to admit.

I’m willing to bet it’s the same for you.

We can’t let this happen. The world needs your ideas.

That’s why I was thrilled recently to see that a former client and friend, Stu Swineford, had launched his podcast. But he almost didn’t and had already put it off for a while.

Then he had a shift in perspective that changed everything.

When he shared it with me in an email, I knew I had to share it with you.

Here’s what he had to say.

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