Over the past few years, I learned how to make networking feel authentic based on my strengths. Here's how.

How to Make Networking Work for You (Even If You’re an Introvert)

Networking as an introvert is difficult.

It takes a lot of energy to connect with people.

For introverts, networking feels like being back in high school, navigating social clicks, and trying to prove our worth.

And yet, you know that making the right connections can make or break your business.

For more than a decade as an entrepreneur, I avoided building, maintaining, and (therefore) benefitting from quality connections.

I knew I was costing myself valuable opportunities that could skyrocket my career, but I didn’t know how to make it feel natural. So I avoided it

Fast forward to today, and I hear my name associated with the title of the super-connector. My network delivers high-quality connections that turn into clients, podcast interviews, paid speaking opportunities, and more.

So what changed? I learned how to make networking feel authentic based on my strengths.

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How to Grow an Influential Network to Attract Bigger Clients and Opportunities

The perfect client.

A book deal.

A high-paid keynote.

Collaborating with top leaders in your industry.

A guest spot on a top-ranked podcast.

Whatever your grandest career goals may be, they all have one thing in common: you are one relationship away from making them happen.

It’s no secret that developing an influential network is the fastest path to realizing opportunities that will change your life and career.

Building an influential network is vital to be seen as a top-recognized authority in your space.

So ask yourself the following two questions.

  1. Do you have a strategy for consistently widening and deepening your sphere of influence?
  2. Do leaders in your industry think of you first for collaborations and opportunities that fall in your zone of genius?

If the answer to either of these questions is no, you have a giant hole in your growth strategy that will greatly slow the progress.

 

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How can you know whether your online course or group program has the potential to make money? Let’s identify why they aren’t ready for prime time.

2 essentials for a profitable course or program

How can you know whether your online course or group program has the potential to make money? After all, nobody wants to make a course that launches to the sounds of crickets.

Let’s look at the following three descriptions of courses or programs to see if we can identify why they aren’t ready for prime time.

  1. An online course that helps new managers be better leaders with my S.E.R.V.E. method.
  2. A course teaching yoga online to busy professionals
  3. A group coaching program about how to manage adult ADHD

At first glance, these might seem like good ideas. However, something is missing.

There are two essentials I look for any time I hear an online course or group program pitch to determine whether or not it’s a viable idea.

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How effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

Is your expertise hurting your marketing?

On a scale of one to ten, how effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

When you talk to an ideal prospect, do they quickly understand how your offer will fulfill their needs, or is there a disconnect that causes promising prospects to tune out?

Research shows that the more expertise you have in your field, the harder it is to create marketing that is resonant and effective.

Sounds backward, doesn’t it?

The explanation lies in something called The Curse of Knowledge.

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Your unique genius and the far reaches of the universe

On December 25, 2021, one of the most ambitious human pursuits in modern history reached a significant milestone.

Spanning 30 years.
Costing 10 billion dollars.
Involving 1200 scientists, engineers, and technicians from 14 countries.

The James Webb Space Telescope (JWST) launched from French Guiana, beginning a journey to a point one million miles from earth.

(Set your inbox to display images if you can’t see the photo below. Trust me, it’s worth the impressive sight.)

With 100 times the power of the Hubble Telescope, it set out on a mission to look farther into space than we’d ever seen, peering into the origins of our universe.

Tens of thousands watched nervously over the following weeks, praying none of the 344 potential points of failure would occur, any of which would render the telescope useless with no possibility of repair.

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