Here are the three steps Alexandra followed to make this happen (and that you can follow to launch a new income stream quickly, too).

How to Find Profitable Opportunities During COVID-19

Imagine almost half of your immediate income evaporating in just 24 hours…

Income that you need to pay rent, feed your family, pay bills, and cover business expenses.

How would you quickly replace the lost revenue?

This is the position my client, Alexandra, found herself in when the COVID-19 quarantine hit.

Then, in just three weeks and with minimal expense, she put into place three new income streams that not only replaced the money she’d lost but also will become a key source of ongoing income for the future.

Here are the three steps Alexandra followed to make this happen (and that you can follow to launch a new income stream quickly, too).

1) Uncover What Is Most Relevant to Your Audience Right Now

The first thing Alexandra did was to check in with her intended audience (those she wanted to serve as customers) to see what they needed help with, especially in light of the current events. Read more

If you’re wondering how to best market and create content in the current climate, here are seven ways to serve as a leader right now for your customers.

7 Ways to Serve as a Leader Right Now

If your week has been anything like mine, it’s been a mixed bag. I think I have whiplash after being bounced and tossed around the emotional spectrum like a pinball.

I got a lot of great responses when I asked what topics you would like my insights on right now. I was happy to see that a lot of people wanted to hear about some ways to show up and serve as a leader right now.

I’m also working on content about how to make your business more resilient and how to quickly replace lost income. (Hint: #3 and #4 below are a great way to prepare for that.) More on those topics soon.

If you’re wondering how to best market and create content in the current climate, check out the resource I share in #4 below.

With that, here are seven ways to show up as a leader right now for your customers, clients, and audience.

1) Keep Showing Up (Show Up More)

It would be understandable to hole up right now and attend to yourself, your family, and those closest to you. And if that is what you need, that’s just fine. Read more

A List of Free Things That Might Help Right Now

A List of Free Things That Might Help Right Now

I hope you’re staying healthy and safe.

Over the past week, I’ve curated a collection of resources (most of them free) that could help during this challenging time. I’d like to share them with you today. I’ve put a $ next to the two that cost a bit of money (no affiliate links).

Also, next week I’ll send out some training that I normally charge but that I’ve now made free. It will help you identify exactly what you should do next in your business to serve your customers and bring in income. Watch for it.

Now, here’s my List of Things That Might Help Right Now.

FocusMate – Find Virtual Working Partners for Accountability and Connection [APP]

Focusmate, started by my friend Taylor, has been making it easy for people to connect with others to co-work virtually for years now. His platform was already useful, even more so now. Read more

I’d like to offer a few insights about how you can weather these uncertain times in your business and fortify your business for the future.

5 Ways to Navigate These Uncertain Times

It’s been a crazy week. It feels like head-spinning news and changes are coming at us at the speed of light bringing with it a good deal of uncertainty, and therefore, anxiety.

To be honest, I’ve had a few moments where I’ve felt like throwing my hands in the air and screaming.

What’s the use right now of doing anything if the ground is going to shift underneath me every two minutes?!

Thankfully, after taking a few deep breaths (and occasionally throwing on my kickboxing gloves to throw a few punches), I calm myself down.

Today, I’d like to offer a few insights about how you can weather these uncertain times in your business and fortify your business for the future.

1) Use This Time to Diversify Your Business Model

The other day I was brought on a podcast to talk about the importance of having multiple ways to sell your knowledge and generate income. The audience consisted of a number of public speakers who were suddenly facing months with very little income due to canceled conferences.

If you’re in a situation where some of your income is evaporating, now would be a good time to use my Lean Launch Method to get something to market quickly, especially something virtual that can replace any in-person gigs that have been canceled. Read more

Here are four useful tools and techniques that can help you uncover your unique voice as a thought leader to stand out in your industry.

How to Uncover Your Unique Voice as a Thought Leader

In 1994, my brother and I started our first garageband. Spillway was our name (don’t ask me why).

We would set up in my parents’ basement and thrash about, banging the drums and crunching chords on the guitar, essentially knocking off of the popular grunge sound of the time.

Our first song was an “approximation” of a Stone Temple Pilots tune. Our next was a loose rip off of Rage Against the Machine.

Without a doubt, we sounded like hundreds of other garagebands playing in their parents’ basements, all of us borrowing liberally from the popular rock bands on the radio. But we had to start somewhere. This is the creative process of discovering one’s creative voice.

Much like writing songs, creating content and sharing your ideas online is an expression of your unique voice.

To find your own style, your own voice, you often start by mimicking the voice of others. You experiment. You put in your reps. Bit by bit you uncover the elements that make up the fullest expression of who you are, the things that set you apart from others who do or say similar things. Read more