Thought Leadership Archives - Page 8 of 10

Get out of the building

October 20, 2020 by Jason Van Orden

I’ve done over 20 coaching calls in the past three weeks. While the topics of each call varied, one piece of advice came up more than any other.

The advice applied whether I was coaching someone just starting out or someone who already had a thriving business.

This advice is my go-to when it comes to getting clarity and confidence about business strategy, both for myself and my clients.

It’s a treasure trove of inspiration and validation.

It’s a simple piece of advice, and yet so many overlook it.

In the words of renowned entrepreneur and author, Steven Blank.

“Get out of the building.“

In other words, get out and have in-depth conversations with your intended market in which you ask them meaningful questions about their experience.

The Spotify approach to becoming a thought leader

October 16, 2020September 22, 2020 by Jason Van Orden

The advent of the CD listening station was a life-changer for me. I’d sit at the music store (remember those) for a couple of hours sampling the latest album releases, looking for something new and exciting to add to my collection.

At the time, it was a big deal to be able to listen to before buying. This is how I first discovered The Cranberries in 1992.

Today, a $10-a-month subscription to Spotify or Apple Music gives you access to endless collections of genres, artists, and albums.

Want to hear some klezmer jazz fusion? It’s just a couple of clicks away. Whatever your need or desire, the Internet’s infinite shelf space will provide.

I often think about how this idea applies to thought leadership and making your expertise available online. When someone goes online looking for insight, help, and guidance, they don’t want to work with just any expert.

How to Grow Your Audience Faster

September 8, 2020 by Jason Van Orden

Content creation doesn’t need to be so overwhelming or time-consuming. Here are several ways you can do to grow your audience faster.

“My business needs more visibility, but I struggle to be consistent with content creation. There are just too many things to keep up with. I don’t have time or energy for it all.”

A client recently said this to me on a call and it’s something I hear often.

Consistent content creation is vital to growing your audience and brand authority.

Too often, I see people struggle to keep up with this due to a lack of time and energy or they are simply just overwhelmed.

Content creation doesn’t need to be so overwhelming or time-consuming.

The key is to get as much ROI as you can out of every piece of content you create through syndication and repurposing.

To scale your business, you must also scale _____

August 27, 2020 by Jason Van Orden

Scaling a thought leadership business means you have to continually hone your ability and your company's. Here are seven quick ideas to do that.

Everyone’s eyes glazed over.

The instructor continued drawing on the whiteboard, explaining how sounds are made up of a mix of frequencies.

The class was The Physics of Sound — a joint effort between the music and engineering schools.

The music students struggled to understand waveforms and the physics of sound. The engineering students struggled to grasp the concepts of pitch and timbre.

I could feel the confusion and overwhelm permeating the room.

What was missing?

In a word…

How to Attract Your Ideal Customers Without a List

May 29, 2020May 19, 2020 by Jason Van Orden

I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

Have you ever wondered how to get people to enroll for your class when you might not have a big email list (or any email list) or a large online following?

We’re going to talk about that in this email.

So far in this email series, we’ve talked about how to get a pilot course launched quickly, especially because there are a lot of people looking for online education right now.

Today, I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

Here are the steps to follow.

1) Identify the Toothache Pain

Here’s the important thing to realize.

There are people in your intended audience online looking for answers, leadership, insight, hope, and clarity every day.