The Spotify approach to becoming a thought leader

The Spotify approach to becoming a thought leader

The advent of the CD listening station was a life-changer for me. I’d sit at the music store (remember those) for a couple of hours sampling the latest album releases, looking for something new and exciting to add to my collection.

At the time, it was a big deal to be able to listen to before buying. This is how I first discovered The Cranberries in 1992.

Today, a $10-a-month subscription to Spotify or Apple Music gives you access to endless collections of genres, artists, and albums.

Want to hear some klezmer jazz fusion? It’s just a couple of clicks away. Whatever your need or desire, the Internet’s infinite shelf space will provide.

I often think about how this idea applies to thought leadership and making your expertise available online. When someone goes online looking for insight, help, and guidance, they don’t want to work with just any expert.

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Content creation doesn’t need to be so overwhelming or time-consuming. Here are several ways you can do to grow your audience faster.

How to Grow Your Audience Faster

“My business needs more visibility, but I struggle to be consistent with content creation. There are just too many things to keep up with. I don’t have time or energy for it all.”

A client recently said this to me on a call and it’s something I hear often.

Consistent content creation is vital to growing your audience and brand authority.

Too often, I see people struggle to keep up with this due to a lack of time and energy or they are simply just overwhelmed.

Content creation doesn’t need to be so overwhelming or time-consuming.

The key is to get as much ROI as you can out of every piece of content you create through syndication and repurposing.

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Scaling a thought leadership business means you have to continually hone your ability and your company's. Here are seven quick ideas to do that.

To scale your business, you must also scale _____

Everyone’s eyes glazed over.

The instructor continued drawing on the whiteboard, explaining how sounds are made up of a mix of frequencies.

The class was The Physics of Sound — a joint effort between the music and engineering schools.

The music students struggled to understand waveforms and the physics of sound. The engineering students struggled to grasp the concepts of pitch and timbre.

I could feel the confusion and overwhelm permeating the room.

What was missing?

In a word…

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I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

How to Attract Your Ideal Customers Without a List

Have you ever wondered how to get people to enroll for your class when you might not have a big email list (or any email list) or a large online following?

We’re going to talk about that in this email.

So far in this email series, we’ve talked about how to get a pilot course launched quickly, especially because there are a lot of people looking for online education right now.

Today, I’m going to show you how you can get people enrolled in a pilot course in the next few weeks even if this is your first course and you don’t feel like you have anybody to promote the course to.

Here are the steps to follow.

1) Identify the Toothache Pain

Here’s the important thing to realize.

There are people in your intended audience online looking for answers, leadership, insight, hope, and clarity every day. Read more

I want to show you exactly how to launch a pilot course fast. Here are the four things you need for a profitable and impactful online course.

4 Steps to Launch an Online Course in 3 Weeks

In my previous post, I outlined the three steps you can use to find out what your audience needs most and launch a new online course (or another online offer) simply, quickly, with low cost and little risk.

A key piece of this process is launching the pilot version of your course first…

  1. Test your idea quickly
  2. Bring cash in the door right away
  3. Get early feedback and testimonials to increase further sales

This gives you the early momentum to build and leads to a successful ongoing income stream.

Today, I want to dig a little deeper and show you exactly how to launch a pilot course fast.

As with most things, I have a framework or this. These are the four things you need for a profitable and impactful online course.

1) Identify the Ideal Student

Who is the specific person you want to reach and help with your course? What are their most pressing pains and goals? What are their current circumstances? What motivates them? What’s holding them back?

The better you know who you want to serve and what their needs are, the easier it is to create a successful course for them. Read more