Here are four useful tools and techniques that can help you uncover your unique voice as a thought leader to stand out in your industry.

How to Uncover Your Unique Voice as a Thought Leader

In 1994, my brother and I started our first garageband. Spillway was our name (don’t ask me why).

We would set up in my parents’ basement and thrash about, banging the drums and crunching chords on the guitar, essentially knocking off of the popular grunge sound of the time.

Our first song was an “approximation” of a Stone Temple Pilots tune. Our next was a loose rip off of Rage Against the Machine.

Without a doubt, we sounded like hundreds of other garagebands playing in their parents’ basements, all of us borrowing liberally from the popular rock bands on the radio. But we had to start somewhere. This is the creative process of discovering one’s creative voice.

Much like writing songs, creating content and sharing your ideas online is an expression of your unique voice.

To find your own style, your own voice, you often start by mimicking the voice of others. You experiment. You put in your reps. Bit by bit you uncover the elements that make up the fullest expression of who you are, the things that set you apart from others who do or say similar things. Read more

11 Ways to Stand Out as a Unique Voice in Your Industry

11 Ways to Stand Out as a Unique Voice in Your Industry

I’ve got a question fo you.

On a scale of 1 to 10…

How are you doing at creating thought leadership content that stands out and establishes you as a unique voice in your industry?

As I rapidly approach the launch of my new podcast in January, I’ve been checking out the podcast and content landscape to see what’s out there and how I can bring something different to the table.

What I have noticed is that a lot of content creators show up at a 4 or 5, perhaps a 7 at best, when it comes to creating content with a unique approach and voice.

That’s why they get lost in the sea of sameness on the Internet.

But that’s not you!

You didn’t start your brand and business just to get lost in the noise. Read more

Boost your revenue from any offer by 20%+ with this strategy

When looking for the highest ROI ways to grow your income as a thought leader, there are often low-hanging fruit opportunities that get easily overlooked.

These are opportunities that require little additional effort or work on your part and can be implemented with minimal changes to your existing product offers, marketing, and sales process.

Earlier this week, I was on a consulting call with the purpose of looking over a business owner’s revenue model to find just such an opportunity for her.

One stuck out at me right away that I would like to share with you because it’s something you can easily apply to your offers. In my experience, this technique boosts the income you generate from that offer by 20% or more.

In this case, the primary source of income for the individual on the call is high-end, high-touch coaching and consulting program where her clients pay for several months of training, personalized guidance, and hands-on feedback.

This offer costs several thousand euros. She doesn’t have any offers at lower price-points. As a result, this excludes a good portion of her list from being able to do business with her because they can’t afford it.

My advice to her was to add a second tier to this high-end offer, one that included the training, tools, and access to the community but didn’t include access to her guidance.

This would do two things. First, it would create an offer that is accessible to those who can’t afford the higher price. Second, it would allow her to make additional revenue from an existing program in a way that doesn’t require more time from her to maintain it. Read more

3 insidious ways monetization shyness is killing your business

To continue our recent content about monetizing your expertise, I want to talk today about “monetization shyness” — something that will greatly hinder your ability to generate income if you don’t identify and fix it.

The danger is that we often don’t realize we’re doing it.

Monetization shyness typically shows up in three forms. Take a look to see which ones might be biting you.

1) Not Selling to Your Audience At All

For years, I — and I’m certain other colleagues — counseled Pat Flynn, popular marketing expert, author, and speaker, that he needed to sell his own courses. At the time, Pat’s income was entirely derived from affiliate commissions. Even though he was doing quite well, it was severely limiting his income growth potential and leaving his business at risk because his sources of income were all ultimately outside of his control. Read more

The Only 3 Ways to Grow Your Income and Impact

How can you know what to focus on in your business in order to produce the greatest new growth?

It can be hard to decide where to invest your limited resources with so many options available to you. As a result, we easily end up overwhelmed, spread too thin, or focused on the wrong areas.

The best way to make your growth strategy clearer, more focused, and more effective is to first realize that there are only three ways to grow your revenue and deliver greater value to your audience: attract more leads, convert more leads, or boost lifetime customer value.

There is a myriad of tactics and strategies you can adopt, but all of them fall into one of these three areas. It’s important to first know which of these three is most important at a given moment based on the stage your business is in and your current goals.

Let’s take a closer look at these three areas and when it’s best to prioritize each one.

1) Attract More Leads

Typically this means building your email list of prospective customers and loyal audience members.

We often think of branding and visibility for growing our business, but these are only effective if they start people on a customer journey with your brand (i.e. they become a targeted lead). This is the first place to focus on a new business that doesn’t yet have a steady flow of leads.

Attracting more leads consists of launching new content marketing channels, putting into place paid ad campaigns, organic SEO, and PR to name a few. Read more