Entrepreneur

The truth about passive income with digital courses

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Today, I want to address the myth that digital courses are a golden ticket to easy, scalable income and propose a better way to grow your coaching or consulting business.

Consider this question…

If you only got paid by clients if they got results, would you offer them a digital course? Or would you give them a program that offers support in addition to information?

The Passive Income Trap

In 2006, I launched my first digital course. While I genuinely wanted to help people, I was also focused on building a business that would give me more freedom in my lifestyle.

Internet business gurus of the time sold the alluring lifestyle dream of creating content once, setting up automated sales funnels, and watching the money roll in while I enjoyed more freedom.

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How to remove yourself as the business bottleneck

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Unlock your potential and achieve work-life balance. Discover how to remove bottlenecks in your business and create a signature process.

Missed a previous installment in the Your Perfect Offer series? Read them here…

  1. Essential for Your Perfect Offer
  2. 5 Criteria for Identifying Your Ideal Clients
  3. Hamburgers, Toothaches, and Your Irresistible Offer

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What do you want your life and business to look like in two years?

Do you have a picture of the people you want to impact, how much money you want to make, and most importantly, what you want your lifestyle to look like?

How many hours a week would you like to work while still growing your business?

I often ask this question of new clients. A common answer sounds something like this.

More than anything, I want to get to where I only work 20 hours a week so I can spend more time with my kids. I’d love to take Fridays off and spend at least a month on vacation every year.

As a follow-up, I ask them what they think is the number one obstacle in that vision. Without fail, the answer is something like this.

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Start Designing Your Perfect Offer

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Today, we start designing the perfect offer that provides you with eight business-building, life-enriching, freedom-fulfilling criteria.

  1. Impactful: Delivers amazing client results.
  2. Recognized: Positions you as an expert in your field.
  3. Profitable: Pays well for the time and resources invested.
  4. Flexible: Fits your desired lifestyle, schedule, and workload.
  5. Scalable: Grows your business without overloading time and resources.
  6. Irresistible: Grabs the attention of the clients you enjoy working with most.
  7. Fulfilling: Provides enjoyment. Leverages your strengths. Aligns with your values.
  8. Evergreen: Allows for enrollment anytime (or at the times of the year you choose).

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The perfect offer

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Discover the key elements of scalability, profitability, engagement, and consistent income that can be tailored to fit your unique style.

Imagine having a core offer that…

was so irresistible to your ideal clients that they couldn’t help but say yes to it and pay what you know you are worth…

provided them amazing results…

had them singing your praises far and wide…

grew your business without increasing your workload…

was fun and fulfilling to deliver…

aligned with your vision, values, and strengths…

and provided the freedom and flexibility to live your ideal lifestyle.

What impact would that have on your life and business?

You might call that the perfect offer.

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3 elements to work less and earn more

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Discover the Scalable Genius™ Framework: Serve 10-20x more clients, cut workload in half! Organize, optimize & amplify your business now.

Is your growing client base putting a strain on your time, energy, and resources? What if you could serve up to 10-20 times more clients and cut your workload in half?

You need three key elements to do this. I call these three elements the Scalable Genius™ Framework.

The really cool thing about this framework is that it you can put it into action using intellectual property and content you already have.

Let’s take a look at the three elements and how they each kickstart new growth in your business.

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