It’s been a crazy week. It feels like head-spinning news and changes are coming at us at the speed of light bringing with it a good deal of uncertainty, and therefore, anxiety.
To be honest, I’ve had a few moments where I’ve felt like throwing my hands in the air and screaming.
What’s the use right now of doing anything if the ground is going to shift underneath me every two minutes?!
Thankfully, after taking a few deep breaths (and occasionally throwing on my kickboxing gloves to throw a few punches), I calm myself down.
Today, I’d like to offer a few insights about how you can weather these uncertain times in your business and fortify your business for the future.
1) Use This Time to Diversify Your Business Model
The other day I was brought on a podcast to talk about the importance of having multiple ways to sell your knowledge and generate income. The audience consisted of a number of public speakers who were suddenly facing months with very little income due to canceled conferences.
If you’re in a situation where some of your income is evaporating, now would be a good time to use my Lean Launch Method to get something to market quickly, especially something virtual that can replace any in-person gigs that have been canceled. Read more