Marketing

Why many coaches & consultants will struggle in 2023?

by
For those of us who want to stand out, charge what we are worth, and beat inflation in 2023, it’s vital to realize three hard truths.

For those of us who want to stand out, charge what we are worth, and beat inflation in 2023, it’s vital to realize three hard truths.

Hard Truth #1: Standing out as a coach or consultant and charging what you are worth is more challenging than ever because new coaches and consultants have flooded the market in the past few years, thanks to Covid and the ensuing shifts in how people view their work.

Ask yourself:

  • Is it getting harder to find my ideal clients?
  • Is it getting harder to turn prospects into clients?
  • Is it getting harder to charge what I am worth?
  • Am I struggling to raise my rates to keep up with rapid inflation?

If the answer to any of these is yes, then keep reading.

The Commodity Problem

Hard Truth #2: Most coaches and consultants are commodities.

Read more

How to Scale in 2023 as a Coach or Consultant

by
I’d like to share with you what I see as one of the most significant opportunities for coaches and consultants to grow their business in 2023.

Today, I’d like to share with you what I see as one of the most significant opportunities for coaches and consultants to grow their business in 2023. This is a necessary shift in thinking and operating that any expert-based business must adopt to grow successfully in today’s crowded market.

First, I’d like to share a quick story to illustrate.

In 2010, I met Dan Sullivan at a networking retreat and had the privilege of sitting through a workshop with him. During the seminar, Dan walked us through a handful of his mental models to upgrade our thinking and uncover growth opportunities in our business. By the end, everyone in attendance was raving about the experience.

I was blown away by how effectively Dan was able to help a roomful of 50 business owners because his tools and methods were so well thought out and organized. Each idea he taught had diagrams, models, and exercises focused on a specific need or challenge experienced by entrepreneurs.

Read more

7+ Unexpected Ways an Online Course Grows Your Business

by
How can you maximize the return on investment from the business growth strategies? This is where I turn to a strategy I call “Stack the ROI.”

How can you maximize the return on investment from the business growth strategies you invest your limited time, money, and energy into?

This is where I turn to a strategy I call “Stack the ROI.” Here’s how it works.

I look for an activity that has potential payoffs toward as many of my priority goals as possible. That way, if some of my expected returns don’t come to fruition, I’ve likely received a payoff in many other ways.

This is one of many reasons I love helping my clients launch online courses and group programs to scale their impact and income. While one-to-many offers like this are great for growing revenue and reach, they also deliver numerous other benefits, compounding the rewards.

Take a look at the following list she gave me of the ways she benefited from the new course we launched to grow her business.

Read more

How to Make Networking Work for You (Even If You’re an Introvert)

by
Over the past few years, I learned how to make networking feel authentic based on my strengths. Here's how.

Networking as an introvert is difficult.

It takes a lot of energy to connect with people.

For introverts, networking feels like being back in high school, navigating social clicks, and trying to prove our worth.

And yet, you know that making the right connections can make or break your business.

For more than a decade as an entrepreneur, I avoided building, maintaining, and (therefore) benefitting from quality connections.

I knew I was costing myself valuable opportunities that could skyrocket my career, but I didn’t know how to make it feel natural. So I avoided it

Fast forward to today, and I hear my name associated with the title of the super-connector. My network delivers high-quality connections that turn into clients, podcast interviews, paid speaking opportunities, and more.

So what changed? I learned how to make networking feel authentic based on my strengths.

Read more