Marketing Archives - Page 4 of 12

7 keys for crafting an irresistible offer that sells

March 7, 2023 by Jason Van Orden

What determines whether your course or program offer will successfully attract your intended market?

Here is the first thing to remember. Your process delivers results, but the offer determines whether they show interest and sign up in the first place.

Here are the critical elements to remember when creating a new course or group program to ensure it will attract the clients you want to work with most.

✅ Is it clear to your intended market that the offer is for them?

✅ Does the offer clearly speak to the most important outcomes to the intended market?

Here’s the key to charging what you’re worth

February 23, 2023 by Jason Van Orden

Here’s one of the biggest problems I see keeping coaches and consultants from selling as many courses and programs as they’d like or charging the price they know their program deserves.

⛔️ Not establishing the value and justifying the prospect’s investment so they can charge what they know they are worth.

2 Essential Ingredients to Charge What You’re Worth

Your program must feel like an investment to your ideal prospect, not a cost or risk. Otherwise, they won’t move forward in working with you.

It’s important to note that their investment goes beyond the price of your program. It includes the time and resources they will need to invest to get results.

To charge the price you know your program is worth, it’s your responsibility to help them understand two things:

How Queen and A-Ha can rock your course marketing

February 21, 2023 by Jason Van Orden

Let’s play a musical mini-game! It’ll be fun and teach a key principle about selling more courses and programs.

Ready? Here we go!

A-Ha & Queen Will Rock Your Marketing

What comes to mind when you think about each of the following songs?

A-Ha: Take on Me
Queen: We Will Rock You
Pharrell: Happy

I’m willing to bet a bag of sour gummies (my favorite!) that you immediately had a specific line of the song come to mind for at least one, if not all, of them.

Key Parts of An Effective Customer Journey

January 31, 2023 by Jason Van Orden

In this post, I'll help you identify hidden gaps in your customer journey that might be costing you sales.

The lack of a well-constructed customer journey (or failure to have one) is one of the most common problems costing coaches and consultants sales.

Your customer journey is the sum of all the touchpoints and experiences a client has with your brand, starting when you first gain their attention and continuing through to their first purchase and beyond.

A customer journey consists of the messaging, channels, and experiences you use to gain the attention of your clients, earn their trust, inspire them to buy, and provide them with exceptional value.

In this post, I’ll help you identify hidden gaps in your customer journey that might be costing you sales.

The Failings of the Sales Funnel

We frequently hear about sales funnels. A sales funnel is often one part of a customer journey.

A customer journey is a more holistic view of the experience prospects, and customers have with your brand. Thinking in terms of a sales funnel costs you sales and lasting impact.

Attract a steady stream of best-fit clients with this proven strategy

January 10, 2023 by Jason Van Orden

Let's see if you can figure out the critical resource that will turn visibility into a steady stream of best-fit clients eager to work with you.

As a coach or consultant, you know firsthand how challenging it can be to attract your ideal clients, especially in light of how many new coaches and consultants have entered the market in recent years.

It’s frustrating when your visibility efforts don’t lead to a steady stream of best-fit clients banging on your door asking to work with you.

How can you ensure your significant investments in visibility aren’t wasted, leaving you scraping and scrounging for good-enough clients?

The first step is understanding that visibility is only the first step and a fraction of what’s needed to win over new clients.

There’s another more vital and valuable resource that must accompany visibility.

Otherwise, you’ll spend valuable time and money on being seen only to find your audience shrugging their shoulders and moving on with their day.

Look at the following story and see if you can figure out the critical resource that will turn visibility into a steady stream of best-fit clients eager to work with you.