3 Hidden Monetization Mistakes That Are Costing You Money

When monetizing your expertise and email list, there are three easily-overlooked mistakes that will secretly siphon away your profit potential. These three monetization mistakes are part of a phenomenon I refer to as Monetization Shyness. I’m often asked to look over a client’s monetization strategies to find the gaps. Monetization Shyness is the first gap … Read more

3 Strategies for Growing Your Business

How can you know what to focus on in your business to produce the most significant new growth? With so many options available to you, it can be hard to decide where to invest your limited time, money, and other resources to get the greatest return on your efforts. We can quickly end up overwhelmed, … Read more

Success Secrets from John Lee Dumas

This is not your average interview with John Lee Dumas. I’ve known John since 2012, before his popular podcast, Entrepreneur on Fire, launched. We met in a pizzeria near Times Square while in NYC for the New Media Expo. Little did I know the level of impact and income John would go on to generate. … Read more

How to Design Offers That Sell

How can you ensure to create products and services that your market will scramble to buy? To design products and services that are sure to sell, you must first focus on the offer’s value proposition. The value proposition answers the customer’s premier question.  What’s in it for me? The customer wants to know the outcomes … Read more

Steve Jobs said this made all the difference to his success

Wherever you're in your career and business, I invite you to remember Steve Jobs' quote. Remember, you are in the process of discovering the dots as you go.

In life and business, we often want to control things. We want to be sure about which path to take and where it will lead. We want to see the dots and know how to connect them.

As a college student, I studied engineering. I loved learning a formula, solving for the variables, and getting a correct answer.

As an entrepreneur, I’ve had to (and continue to) unlearn that approach. There are too many variables, most of them out of control. Scary, I know. It makes it impossible to look ahead and find the “right” solution.

Take a look at this great quote from Steve Jobs’ famous commencement speech from 2005.

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

Back in 2003, I quit my one-and-only post-college employment after only three years as an engineer. I jumped into real estate investing because I’d read Rich Dad, Poor Dad.

I didn’t know it yet, but this was the first “dot” of many that I would manage to connect in the coming years.

Participating in the real estate investing community led me to consult real estate investors about marketing. (I’d gained marketing chops—as well as would-be mutton chops—over several years of promoting my band, Desmo.)

Eventually, consulting lead to the idea to run a one-day seminar about marketing for real estate investors. I booked a room at the local community college and filled it with 25 people grossing $8000.

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