Insights - Page 17 of 30 - Jason Van Orden

3 New Ways to Eliminate Procrastination, Overwhelm, and Perfectionism

January 21, 2021January 21, 2021 by Jason Van Orden

As a business owner and thought leader, there will inevitably be times when you procrastinate a task or project despite its significance to your goals. There are many reasons why we procrastinate, but two of the most common are perfectionism and overwhelm. I certainly have plenty of experience in this respect. Procrastination can be especially … Read more

Generate More Sales with Customer Awareness

August 31, 2021November 23, 2020 by Jason Van Orden

Then they create a customer journey that leads them toward doing business with you. To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy. In this episode, I’ll share with you a framework that outlines the five phases … Read more

Why “follow your passion” is bad advice

November 18, 2020November 18, 2020 by Jason Van Orden

“Follow your passion!”

Research shows this well-meaning advice can set you up to fail in two ways.

Firstly, the advice to follow your passion typically promotes a sense that things will be easier if you do so, increasing the likelihood of giving up when things are more challenging than expected.

Secondly, following this advice makes us less likely to notice and pursue ideas and opportunities outside of a narrow focus. As a thought leader, your work depends on generating new ideas. You are most likely to find the innovations that will elevate your work by looking in non-obvious places outside of your passions.

The ego trap that can sink your business

November 10, 2020 by Jason Van Orden

They’ve kept me from putting myself out there more times than I’d like to admit. I’m willing to bet it’s the same for you. We can’t let this happen.

“What if I publish content and only hear crickets?”

“What if nobody comments on my post?”

“What if nobody listens to my podcast?”

Have any of these questions ever held you back?

They’ve kept me from putting myself out there more times than I’d like to admit.

I’m willing to bet it’s the same for you.

We can’t let this happen. The world needs your ideas.

That’s why I was thrilled recently to see that a former client and friend, Stu Swineford, had launched his podcast. But he almost didn’t and had already put it off for a while.

Then he had a shift in perspective that changed everything.

When he shared it with me in an email, I knew I had to share it with you.

Here’s what he had to say.

These 3 Things Will Lift You Above the Noise

October 27, 2020 by Jason Van Orden

“How can I possibly stand out from all the other people saying and offering the same things I am?”

It’s a question worth asking given all the noise on the Internet. Just this morning, I was on the phone with a client who was concerned about starting a podcast when it seems like there are so many people with podcasts already.

The truth is, there’s plenty of room for your voice in the world. In fact, it’s desperately needed. The key is to develop a distinct voice that stands out and draws your ideal audience in.

To stand out in the marketplace, your personal brand needs three things.