5 Growth Multipliers for Coaches and Consultants

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Here are the vital shifts you need to make in your business model to spark exponential growth as a coach or consultant.

There comes a time for every coach or consultant where they start to feel the limitations of their business model.

Your income plateaus. You feel the grind of chasing clients. You’re ready to help more people, but you only have so much time and energy to offer clients.

You want to reach more people, but you’re unsure how to grow your audience, stand out in your industry, and elevate your brand authority.

But what needs to change?

Here are the vital shifts you need to make in your business model to spark exponential growth as a coach or consultant.

 

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4 Ways to Survive a Messy Transition in Your Business

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“I feel like I’m swimming in uncertainty. I’m not sure of anything I’m doing right now. I need help finding motivation and figuring out what I should be doing next.”

I was facilitating a mastermind recently when the person in the hot seat shared that they had been feeling stuck.

We all have those moments where the path ahead for our business feels unclear. Sometimes these periods are brief and sometimes they last months or longer. The hot seat question got me thinking about a messy transition I went through several years ago.

When I stepped away from my last business, I felt untethered. I didn’t know who I would be without the sense of identity and purpose my business had provided me.

“Who am I if I’m not Jason Van Orden of Internet Business Mastery?!”

 

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2 essentials for a profitable course or program

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How can you know whether your online course or group program has the potential to make money? Let’s identify why they aren’t ready for prime time.

How can you know whether your online course or group program has the potential to make money? After all, nobody wants to make a course that launches to the sounds of crickets.

Let’s look at the following three descriptions of courses or programs to see if we can identify why they aren’t ready for prime time.

  1. An online course that helps new managers be better leaders with my S.E.R.V.E. method.
  2. A course teaching yoga online to busy professionals
  3. A group coaching program about how to manage adult ADHD

At first glance, these might seem like good ideas. However, something is missing.

There are two essentials I look for any time I hear an online course or group program pitch to determine whether or not it’s a viable idea.

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This one word will cost you sales

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Can you identify the one word that illuminates why your program is not selling as well as it should? This word may be costing you sales right now.

“How can I get more people to sign up for my group coaching program?”

Can you identify the one word in the common question above that illuminates why the program is not selling as well as it should?

It’s an insidious word that may be costing you sales right now.

The answer is embedded in the follow-up question I frequently ask when faced with the challenge of attracting more students to my clients’ group programs.

“Who is this program for?”

If the answer contains the word “people,” I immediately know we have a problem. “People” is far too broad as an intended audience for any offer.

“This group program is for people who…”

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Your ideal clients need THIS before buying

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I’d like to share one way to level up your messaging and attract more ideal clients.

Here’s a quick anecdote to illustrate.

A few years back, I was looking for new ways to manage my anxiety. I’d gone to therapy, taken medication, and read numerous books.

During this time, I encountered several ways to manage anxiety through movement, such as yoga, tai chi, etc.

I’d immediately dismiss them, thinking it was another pitch to exercise more. I already knew that. I was already riding my bike regularly and was tired of being told to exercise more.

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