Let’s play a musical mini-game! It’ll be fun and teach a key principle about selling more courses and programs.
Ready? Here we go!
What comes to mind when you think about each of the following songs?
I’m willing to bet a bag of sour gummies (my favorite!) that you immediately had a specific line of the song come to mind for at least one, if not all, of them.
Want to enroll more ideal clients in your courses or programs in the next 30 days?
I have a bit of bad news, then some good news.
📰 😢 The Bad News
Every day, ideal prospects pass by your content and offer(s) without realizing you have a unique solution that is the perfect fit for them.
Likely, one of three things is happening.
📰 😁The Good News
A few tweaks in your messaging may be all that is needed to get them to lean in, take a closer look, and sign up.
So how do you find the right language? You look inside their head.
The lack of a well-constructed customer journey (or failure to have one) is one of the most common problems costing coaches and consultants sales.
Your customer journey is the sum of all the touchpoints and experiences a client has with your brand, starting when you first gain their attention and continuing through to their first purchase and beyond.
A customer journey consists of the messaging, channels, and experiences you use to gain the attention of your clients, earn their trust, inspire them to buy, and provide them with exceptional value.
In this post, I’ll help you identify hidden gaps in your customer journey that might be costing you sales.
We frequently hear about sales funnels. A sales funnel is often one part of a customer journey.
A customer journey is a more holistic view of the experience prospects, and customers have with your brand. Thinking in terms of a sales funnel costs you sales and lasting impact.
As a coach or consultant, you know firsthand how challenging it can be to attract your ideal clients, especially in light of how many new coaches and consultants have entered the market in recent years.
It’s frustrating when your visibility efforts don’t lead to a steady stream of best-fit clients banging on your door asking to work with you.
How can you ensure your significant investments in visibility aren’t wasted, leaving you scraping and scrounging for good-enough clients?
The first step is understanding that visibility is only the first step and a fraction of what’s needed to win over new clients.
There’s another more vital and valuable resource that must accompany visibility.
Otherwise, you’ll spend valuable time and money on being seen only to find your audience shrugging their shoulders and moving on with their day.
Look at the following story and see if you can figure out the critical resource that will turn visibility into a steady stream of best-fit clients eager to work with you.
For those of us who want to stand out, charge what we are worth, and beat inflation in 2023, it’s vital to realize three hard truths.
Hard Truth #1: Standing out as a coach or consultant and charging what you are worth is more challenging than ever because new coaches and consultants have flooded the market in the past few years, thanks to Covid and the ensuing shifts in how people view their work.
Ask yourself:
If the answer to any of these is yes, then keep reading.
Hard Truth #2: Most coaches and consultants are commodities.