Today, I’d like to share with you what I see as one of the most significant opportunities for coaches and consultants to grow their business in 2023. This is a necessary shift in thinking and operating that any expert-based business must adopt to grow successfully in today’s crowded market.
First, I’d like to share a quick story to illustrate.
In 2010, I met Dan Sullivan at a networking retreat and had the privilege of sitting through a workshop with him. During the seminar, Dan walked us through a handful of his mental models to upgrade our thinking and uncover growth opportunities in our business. By the end, everyone in attendance was raving about the experience.
I was blown away by how effectively Dan was able to help a roomful of 50 business owners because his tools and methods were so well thought out and organized. Each idea he taught had diagrams, models, and exercises focused on a specific need or challenge experienced by entrepreneurs.