Entrepreneur

As a coach or consultant, you know firsthand how challenging it can be to attract your ideal clients, especially in light of how many new coaches and consultants have entered the market in recent years.

It’s frustrating when your visibility efforts don’t lead to a steady stream of best-fit clients banging on your door asking to work with you.

How can you ensure your significant investments in visibility aren’t wasted, leaving you scraping and scrounging for good-enough clients?

The first step is understanding that visibility is only the first step and a fraction of what’s needed to win over new clients.

There’s another more vital and valuable resource that must accompany visibility.

Otherwise, you’ll spend valuable time and money on being seen only to find your audience shrugging their shoulders and moving on with their day.

Look at the following story and see if you can figure out the critical resource that will turn visibility into a steady stream of best-fit clients eager to work with you.

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Today, I’d like to share with you what I see as one of the most significant opportunities for coaches and consultants to grow their business in 2023. This is a necessary shift in thinking and operating that any expert-based business must adopt to grow successfully in today’s crowded market.

First, I’d like to share a quick story to illustrate.

In 2010, I met Dan Sullivan at a networking retreat and had the privilege of sitting through a workshop with him. During the seminar, Dan walked us through a handful of his mental models to upgrade our thinking and uncover growth opportunities in our business. By the end, everyone in attendance was raving about the experience.

I was blown away by how effectively Dan was able to help a roomful of 50 business owners because his tools and methods were so well thought out and organized. Each idea he taught had diagrams, models, and exercises focused on a specific need or challenge experienced by entrepreneurs.

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