Entrepreneur Archives - Page 5 of 14

10 Essential Elements for a High-Converting Offer

March 14, 2023 by Jason Van Orden

Here’s one of the first things to realize when designing a premium program or course that is highly profitable and consistently delivers amazing results.

A course is not an offer.

A course is just one part of an offer. While the course has a lot to do with your client achieving results, it has little to do with whether they decide to invest in the first place.

No wonder so many coaches and consultants create a program to find they struggle to sell it. They are focused on a fraction of the bigger picture, not realizing there are several integral parts they need to think about first.

And I get it. The part you are most comfortable with is your expertise and the information you deliver. So if you’ve fallen into this trap, you are not alone.

7 keys for crafting an irresistible offer that sells

March 7, 2023 by Jason Van Orden

What determines whether your course or program offer will successfully attract your intended market?

Here is the first thing to remember. Your process delivers results, but the offer determines whether they show interest and sign up in the first place.

Here are the critical elements to remember when creating a new course or group program to ensure it will attract the clients you want to work with most.

✅ Is it clear to your intended market that the offer is for them?

✅ Does the offer clearly speak to the most important outcomes to the intended market?

Here’s the key to charging what you’re worth

February 23, 2023 by Jason Van Orden

Here’s one of the biggest problems I see keeping coaches and consultants from selling as many courses and programs as they’d like or charging the price they know their program deserves.

⛔️ Not establishing the value and justifying the prospect’s investment so they can charge what they know they are worth.

2 Essential Ingredients to Charge What You’re Worth

Your program must feel like an investment to your ideal prospect, not a cost or risk. Otherwise, they won’t move forward in working with you.

It’s important to note that their investment goes beyond the price of your program. It includes the time and resources they will need to invest to get results.

To charge the price you know your program is worth, it’s your responsibility to help them understand two things:

The bad news and good news about filling your courses

February 14, 2023 by Jason Van Orden

Want to enroll more ideal clients in your courses or programs in the next 30 days?

I have a bit of bad news, then some good news.

📰 😢 The Bad News

Every day, ideal prospects pass by your content and offer(s) without realizing you have a unique solution that is the perfect fit for them.

Likely, one of three things is happening.

They don’t immediately see the connection between your offer and their needs.
They quickly dismiss it as something they’ve already considered or tried without success.
A fear, challenge, myth, misunderstanding, or other stumbling block related to your solution leads them to dismiss it as being the wrong fit for them.

📰 😁The Good News

A few tweaks in your messaging may be all that is needed to get them to lean in, take a closer look, and sign up.

So how do you find the right language? You look inside their head.

Key Parts of An Effective Customer Journey

January 31, 2023 by Jason Van Orden

In this post, I'll help you identify hidden gaps in your customer journey that might be costing you sales.

The lack of a well-constructed customer journey (or failure to have one) is one of the most common problems costing coaches and consultants sales.

Your customer journey is the sum of all the touchpoints and experiences a client has with your brand, starting when you first gain their attention and continuing through to their first purchase and beyond.

A customer journey consists of the messaging, channels, and experiences you use to gain the attention of your clients, earn their trust, inspire them to buy, and provide them with exceptional value.

In this post, I’ll help you identify hidden gaps in your customer journey that might be costing you sales.

The Failings of the Sales Funnel

We frequently hear about sales funnels. A sales funnel is often one part of a customer journey.

A customer journey is a more holistic view of the experience prospects, and customers have with your brand. Thinking in terms of a sales funnel costs you sales and lasting impact.