Entrepreneur

This one word will cost you sales

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Can you identify the one word that illuminates why your program is not selling as well as it should? This word may be costing you sales right now.

“How can I get more people to sign up for my group coaching program?”

Can you identify the one word in the common question above that illuminates why the program is not selling as well as it should?

It’s an insidious word that may be costing you sales right now.

The answer is embedded in the follow-up question I frequently ask when faced with the challenge of attracting more students to my clients’ group programs.

“Who is this program for?”

If the answer contains the word “people,” I immediately know we have a problem. “People” is far too broad as an intended audience for any offer.

“This group program is for people who…”

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Your ideal clients need THIS before buying

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I’d like to share one way to level up your messaging and attract more ideal clients.

Here’s a quick anecdote to illustrate.

A few years back, I was looking for new ways to manage my anxiety. I’d gone to therapy, taken medication, and read numerous books.

During this time, I encountered several ways to manage anxiety through movement, such as yoga, tai chi, etc.

I’d immediately dismiss them, thinking it was another pitch to exercise more. I already knew that. I was already riding my bike regularly and was tired of being told to exercise more.

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Is your expertise hurting your marketing?

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How effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

On a scale of one to ten, how effective is your messaging at gaining the attention of your intended market, earning their trust, and inspiring them to do business with you?

When you talk to an ideal prospect, do they quickly understand how your offer will fulfill their needs, or is there a disconnect that causes promising prospects to tune out?

Research shows that the more expertise you have in your field, the harder it is to create marketing that is resonant and effective.

Sounds backward, doesn’t it?

The explanation lies in something called The Curse of Knowledge.

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Can you solve this puzzle in under 20 seconds?

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Are you smarter than a first-grader?

Take a look at the puzzle in the image below. (You may need to click “Display Images” if you can’t see it.)

What is the number underneath the car?

The story goes that six-year-olds in Hong Kong solved the puzzle in under 20 seconds.

I admit I didn’t solve it so quickly when my girlfriend’s 10-year-old son shared it with me. Once I saw the answer, it seemed obvious.

As I analyzed my thought process, I realized I had jumped directly into math mode, using a detailed analysis of the sequence to unearth the relationship between the numbers.

16, 06, 68, 88, ??, 98

“Let’s see. They are all even. The answer is likely even. They are in ascending order except for the 06. So if I figure out why that 06 is in there, that will certainly point me to the answer.”

In the end, the solution was much more straightforward. Ready for the answer?

 

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Winter came and now it won’t leave

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Winter came and now it won't leave

According to a study at UC Berkeley, 72% of entrepreneurs in their sample group self-reported mental health concerns.

Other studies have also concluded that Entrepreneurs experience mental health challenges at a higher rate than the general population. It requires awareness and being proactive.

The first quarter of every year, I brace for a period of lower motivation, increased anxiety, and even a bit of depression. This common phenomenon is called Seasonal Affective Disorder, and it affects many.

In this article, I want to speak to those acquainted with this kind of mental health challenge and offer some ideas about how to mitigate the effects and survive the taxing final weeks of winter (and any other period where your mental health takes a dip).

Here are a few things that have helped me.

Engage Your Curiosity and Awe

I have a daily nighttime ritual of sitting in my back garden (in front of an infrared heater), looking up at the stars, and watching YouTube videos about space, physics, and other ideas I find mind-expanding. I also picked up the guitar again to learn some jazz standards and hone my improv skills. This has been vital to my well-being.

Find something that will stimulate your brain and soul. Make time for it.

 

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