Find gaps in your messaging with this mini-assessment

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Today, I’m sharing a mini-assessment to help you find gaps in your messaging, so you can attract and enroll more ideal clients in your programs

This assessment is based on the three R’s of the Preeminent Positioning framework I shared in my previous blog post. Let’s quickly review the three R’s and how they play a vital role in creating irresistible messaging.

3 R’s of Preeminent Positioning

Relevance

Relevance is about quickly gaining the attention of your ideal prospects by connecting with a pain, goal, or challenge that they are:

a) aware of…

b) actively looking to solve, and…

c) ready to invest in solving.

Resonance

Resonance is about building trust by showing you share values and a common sense of meaning with your intended audience.

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3 questions for captivating more ideal clients

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It’s disheartening to put your heart and soul into your content and other marketing efforts only to be ignored by potential prospects you know you can help.

But it doesn’t have to be that way if you know how to create the proper foundation for your marketing and sales messaging.

In my last post, I discussed how we are operating in an Attention Economy where your ability to attract your perfect-fit clients hinges upon your ability to gain and keep their attention.

The trouble is that many coaches and consultants are missing a vital piece of the messaging puzzle.

This is why their messaging fails to get the desired response from content, ads, interviews, presentations, sales pitches, or any other touchpoint meant to further the customer journey.

So what is the missing piece?

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Attract a steady stream of best-fit clients with this proven strategy

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Let's see if you can figure out the critical resource that will turn visibility into a steady stream of best-fit clients eager to work with you.

As a coach or consultant, you know firsthand how challenging it can be to attract your ideal clients, especially in light of how many new coaches and consultants have entered the market in recent years.

It’s frustrating when your visibility efforts don’t lead to a steady stream of best-fit clients banging on your door asking to work with you.

How can you ensure your significant investments in visibility aren’t wasted, leaving you scraping and scrounging for good-enough clients?

The first step is understanding that visibility is only the first step and a fraction of what’s needed to win over new clients.

There’s another more vital and valuable resource that must accompany visibility.

Otherwise, you’ll spend valuable time and money on being seen only to find your audience shrugging their shoulders and moving on with their day.

Look at the following story and see if you can figure out the critical resource that will turn visibility into a steady stream of best-fit clients eager to work with you.

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Why many coaches & consultants will struggle in 2023?

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For those of us who want to stand out, charge what we are worth, and beat inflation in 2023, it’s vital to realize three hard truths.

For those of us who want to stand out, charge what we are worth, and beat inflation in 2023, it’s vital to realize three hard truths.

Hard Truth #1: Standing out as a coach or consultant and charging what you are worth is more challenging than ever because new coaches and consultants have flooded the market in the past few years, thanks to Covid and the ensuing shifts in how people view their work.

Ask yourself:

  • Is it getting harder to find my ideal clients?
  • Is it getting harder to turn prospects into clients?
  • Is it getting harder to charge what I am worth?
  • Am I struggling to raise my rates to keep up with rapid inflation?

If the answer to any of these is yes, then keep reading.

The Commodity Problem

Hard Truth #2: Most coaches and consultants are commodities.

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How to Scale in 2023 as a Coach or Consultant

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I’d like to share with you what I see as one of the most significant opportunities for coaches and consultants to grow their business in 2023.

Today, I’d like to share with you what I see as one of the most significant opportunities for coaches and consultants to grow their business in 2023. This is a necessary shift in thinking and operating that any expert-based business must adopt to grow successfully in today’s crowded market.

First, I’d like to share a quick story to illustrate.

In 2010, I met Dan Sullivan at a networking retreat and had the privilege of sitting through a workshop with him. During the seminar, Dan walked us through a handful of his mental models to upgrade our thinking and uncover growth opportunities in our business. By the end, everyone in attendance was raving about the experience.

I was blown away by how effectively Dan was able to help a roomful of 50 business owners because his tools and methods were so well thought out and organized. Each idea he taught had diagrams, models, and exercises focused on a specific need or challenge experienced by entrepreneurs.

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