“How much money do you want to make in 2022?”
I recently opened a client coaching session with this question.
She gave me an ambitious but doable revenue goal.
“Great! What ideas do you have so far for reaching that goal?” I asked in response.
She came back with the usual answers.
“Grow my email list.”
“Fill my classes with more people.”
“Maybe raise some of my prices.”
I nodded my head, then asked.
“Do you know your revenue capacity?”
She looked confused.
I looked back at her reassuringly. “Don’t worry; most people don’t know their revenue capacity. That’s why they’ll struggle to meet their income goals. But we’re not going to make that mistake. “
I continued.
“Let’s do a little thought experiment. If you woke up with twice as many people asking to work with you tomorrow, could you serve them all? What about 3x or 5x?”*
She replied, “I’d have to turn a lot of them away.”
This is the same answer many coaches and consultants give in response to this question.
